I've been designing the software I want to use since I bought my first iPhone in 2010. Along the way I've worked for different startups, mostly 0 to 1, moving between contributor and leadership roles.

These days I mostly design by building: the fastest way I know to find the right interface is to make the real one and use it until the solution is obvious.

I obsess over simplicity and getting out of the way, which almost always means removing things until the essentials are left. When it works, no one notices the design; they just get what they came for.